The CollegeFest Way More Weekend is a major entertainment-based marketing event where over 10,000 college students interact with hundreds of advertisers who showcase their new products geared to the 18 to 24 demographic.  CollegeFest events have been held in Boston, Washington DC, Philadelphia, and Los Angeles.  Originally created by Betty Fulton, Tony Bennis served as Marketing Director and Associate Producer 1991 to 1996 and in 2004 to 2005.